Preserve Your Youthful Look with this Eye Serum http://www.amztk.com/eye-cream-for-wrinkles I have being using this brand for a while and I am always surprised of the quality of the product. First off, there is no pungent smell which I love. It is paraben free, alcohol free, fragrance and pigment free. You get a gel like substance that is colorless, I have very sensitive skin and the less artificial the better. It is a bit cold when applied and you can actually feel a tingling sensation in the area around the eyes. Love that it is absorbed quickly and can continue applying other serums or moisturizers.